Every great brand's story begins with a great name.

The right name can bring immediate value to your business, distilling the power and promise of your brand into just one or two words. 

So how do you go about creating a name? How can you know when you've found the one? Naming can be quite complicated but ultimately, it's a discipline: equal parts strategy, creativity and trademark law. Here's how we'll do it.

Whipsmart, disciplined in her approach, and always digging one onion layer deeper, Mary holds herself and the process accountable to landing the exact right, unforgettable name.
— Andreea Niculescu, Creative Strategist, REI