Names that get results — from toys to tech.

LORE helps clients of all kinds land powerful names for their brands, products and services. I also help companies navigate complicated renaming and brand architecture challenges. I personally created every one of these names:

Wine & Spirits
Dossier Wine Collective
Barrelsmith
Ebb & Flow

Hospitality & Arts
Octave 9
Humbird
Crow’s Bench
SkyHouse

For The Kids
OOLY
Hurry Up, Chicken Butt
My Parents Might Be Martians
The Best Worst Ice Cream
Aquapets Dewdrops

Tech & B2B
Carina
Holodome (Vulcan LLC)
Tapestry
EarthRanger (Vulcan LLC)
Black Box Intelligence
Jove
Metis

Real Estate
Cascara (Vulcan Real Estate)
Filament East (Vulcan Real Estate)

Nonprofits
ReadSource
Panorama
The Upswing Fund
Young Africa Works
Allen Coral Atlas (Vulcan LLC)

& More
ModKnobs
Monogram
Noble Branch
Wild Pearl (Nordstrom)
BPM by Zella (Nordstrom)
Tula (Sealaska/Odyssey Foods)

“Whipsmart, disciplined in her approach, and always digging one onion layer deeper, Mary holds herself and the process accountable to landing the exact right, unforgettable name.”

— Andreea Niculescu, Senior Strategist