Context
Seattle’s New Engen asked LORE to name a new SaaS platform it developed to simplify ad testing and give DTC marketers immediate, clear, actionable insights. They needed a powerful name to communicate the platform’s key benefits and cue up a wide and growing range of module names.

Solution
LORE helped New Engen with brand positioning and strategy, focusing in on the power of insight. After a comprehensive name exploration, New Engen selected the name Jove — the omniscient Roman god of the sky and thunder. Building on the expressive idiom “by Jove” we launched with the URL byjove.com and this synergistic naming system for its modules:

Goal Manager by Jove
Learning Planner by Jove
Budget Tracker by Jove
Test Planner by Jove
Ad Builder by Jove
Version Generator by Jove
Creative Explorer by Jove
Spend Optimizer by Jove

Why It Works
The name Jove resonated with DTC marketers because it was strong, simple, and memorable. And by embracing “by Jove” the company scored two immediate benefits: securing an open URL and reinforcing the proprietary nature of the platform’s many modules. In short, Jove is a powerful brand name made even better by its naming system.